Project Methods This will be a multi-method project the goal is to triangulate among the following sources of data and to derive findings that can contribute to (a) grounded theory development that enhances fashion and community studies and (b) meaningful outreach through media and Cooperative Extension. The findings will be disseminated through popular media and public workshops. This understanding will foster better opportunities for communication and a higher level of public discourse on critical social, environmental, and economic issues (e.g., the supply of and demand for water, ethnic diversity and labor, regional land-use planning, conventional versus organic cotton production) that require collegial and collaborative discussions-moving beyond rural, suburban, and urban differences toward shared goals. This project will provide an enhanced understanding of the extent to which clothing and appearance can either ameliorate or accentuate social differences. This multi-method project will integrate the following approaches: national survey data individual and focus group interviews and an extensive analysis of the discourse (e.g., language, use of irony or sentimentality) used in popular media, apparel industry advertising and design (e.g., ?ourban? in company names, ?orural? themes in T-shirt messages), and consumer blogs. The objectives are (a) to compare how fashion works socially and is represented culturally in rural, suburban, and urban communities (b) to determine the extent to which consumers imagine and stereotype social (e.g., political, ethnic, age/generational, economic) commonalities and differences in terms of rural, suburban, and urban geographies, and (c) to compare understandings of, attitudes towards, and preferences for fashion and clothing materials among apparel producers and rural, suburban, and urban consumers. As a social process and production/distribution/consumption system, fashion simultaneously fosters identification with and differentiation from others. Some blogs about sustainable fashion might cover all of these subjects, while others might focus on one area but still bring in other topics from time to time.Non Technical Summary This project compares the everyday and cultural politics of fashion in multiple geographic contexts in particular, it contributes to public understandings of social commonalities and differences across rural, suburban, and urban communities. Of course, all of these topics and issues intersect. Ethical fashion blogs might have a particular focus on topics like living wages, consumer activism, and fair trade fashion brands. They also probably share content on slow living too.Īn ethical fashion blog considers fashion’s impact on people and will explore the social justice issues in the industry and advocate for an intersectional sustainable fashion future. Many slow fashion bloggers talk about capsule wardrobes and embrace minimalism in other elements of their life as well. Topics could include how to buy less and make mindful purchases, insights into what makes a garment high quality, and how to remix your existing wardrobe to create fresh outfits. Eco fashion bloggers might also talk about other elements of a sustainable lifestyle from food to home to travel.Ī slow fashion blog is likely more focused on slowing down consumption of fashion. This might include thrifting tips, sewing and mending hacks, textile information, and resources for buying less and supporting ecologically conscious brands. You might also see terms like eco fashion blog, slow fashion blog, or ethical fashion blog.Īn eco fashion blog is one that focuses primarily on the environmental impact of fashion. What is a Sustainable Fashion Blog?Ī sustainable fashion blog is a website with articles and posts about well, sustainable fashion. In addition to having varying focus areas, each of the the sustainable fashion blogs in this guide have their own voice, tone, and approach. Whether you just learned about the dark realities of the fashion industry and are starting your conscious style journey, or you’ve been in the slow fashion space a while and want additional learning resources, these sustainable fashion bloggers are worth following.
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